作者：Brendan McGrath，TripleEight高级顾问
没有比超越他们的社交媒体战略更好的方法来利用你的竞争对手。
您的客户比以往任何时候都更具关联性和见多识广，现在能够在几秒钟内使用智能手机和他们首选的应用程序对产品或服务进行几天的研究，以分析大量数据和审查，并在一瞬间做出决定。
如果你跟上了市场的步伐，你至少有机会成为你客户的供应商名单中的一员，如果不是，你就永远不会被发现。对于公司来说，仔细研究和开发数字化战略从未像现在这样重要过，而那些无法适应新一代商业的公司必然会萎缩，甚至更糟。相反，智能公司从未有过如此多的机会去了解和瞄准他们的客户，主动地在庞大的数据集中寻找客户，并在需要时为他们提供所需的价值。
社交媒体已经取代了对几乎所有印刷媒体广告的需求，这是因为你现在可以准确地针对你想要的受众，基于无数的过滤器和调整你的广告支出以适应。这在任何其他广告媒介中都不可能实现（是的，这包括网站上的横幅广告），我们猜测并希望合适的人能够看到我们的产品，而没有可靠的投资回报数据来支持它。
在中国，微信是目前市场的领导者，拥有超过10亿的日常用户和数十万个迷你应用程序和功能，用户几乎可以管理生活的方方面面，企业也可以与客户建立联系。然而，在西方，Facebook和Instagram还没有在中国以外的社区中流行起来，在这些市场中，Facebook和Instagram是用户和广告商最为丰富和成功的平台。
在这一点上，从中国内部访问和利用这些西方平台是不可能的，而且沟通和战略所需的专业知识与中国消费者不同，但东方公司不应忽视直接向西方市场销售的机会。
在过去的一代人中，中国工业已经从一个廉价的制造业发展成为世界上技术最先进的制造业之一，中国商品的市场认知也大大提高。这可能是中国和其他亚洲制造商在西方社交媒体、专业编辑的英语\西班牙语\法语\德语等方面发展业务的信号，以及支持该业务的强大数字战略。
由于这种观念、社交媒体和电子商务的转变，中国公司不一定需要西方公司购买、营销和分销您的产品，中国公司有很大的机会为西方市场创造或提升其现有的品牌和形象，并创建一个详细的商业模式和数字营销。因此，你可以直接进入市场，大大增加你公司的盈利和竞争力的机会。
现在是时候认真考虑一下，在这场数字革命中，你希望你的公司走什么样的道路，并制定一个战略，认识到我们在全球的联系是多么紧密。
与TripleEight谈谈我们今天如何帮助您制定数字战略。
There's no better way to take advantage over your competitor than to surpass their social media strategy.
Your customers are more connected and informed than ever before, now possessing the ability to do what would have been days of research on a product or service in seconds using a smartphone and their preferred selection of applications to parse massive amounts of data and review, and in an instant, make a decision.
If you are keeping up with the market, you at least had a fighting chance of being on your customer’s the short list of vendors, if not, you were never in contention to be found. Never before has it been so important for companies to closely study and develop a digital strategy than now, and companies that cannot adapt to this new generation of commerce are bound to shrink, or worse. Conversely, never have intelligent companies had so much opportunity to know and target their customers, to be proactive in finding clients in that massive data set, and offer them the value they are looking for right when it is needed.
Social media has replaced the need for almost any print media advertising, this is because you can now target exactly the audience you want, based of countless filters and adjust your advertising spend to suit. This was never possible in any other medium of advertising (and yes this includes banner advertising on websites), we were guessing and hoping that the right people will see our product, with no reliable return on investment data to support it.
In China, WeChat is by far the market leader, with over a billion daily users and hundreds of thousands of mini-apps and functions, enabling users to manage almost every facet of their life and for businesses to connect with customers. In the West however it has not (yet) caught on outside of the Chinese communities there, in these markets Facebook and Instagram are the most prolific and successful platforms for both users and advertisers.
At this point, accessing and leveraging these Western platforms from within China is not possible, and the expertise required for communication and strategy this market is different than for the Chinese consumer, but Eastern companies should not ignore the opportunities to sell directly into Western markets.
Over the last generation Chinese industry has developed from one of cheap manufacturing, into one of the most technologically advanced in the world, and the market perception of Chinese goods has vastly improved as well. potentially this is a signal to Chinese and other Asian manufacturers to develop a presence on Western social media, a professionally edited English\Spanish\French\German etc. along with a robust digital strategy to support it.
Because of this shift in perception, social media and e-Commerce, companies in China do not necessarily need Western companies to buy, market and distribute your products, there is a great opportunity for Chinese companies to create or enhance their existing brand and image for the Western market and create a detailed business model and digital strategy so you can directly access the markets, vastly increasing your company’s opportunities for profitability and competitiveness.
It is time to seriously consider what path you want your company to take during this digital revolution and create a strategy that recognizes how closely we are all globally connected.
Talk to TripleEight about how we can assist in developing your digital strategy today.